Privacy policy

Last updated: September 29, 2026

Effective date: September 29, 2026

This Privacy Policy explains how Lems Style Corp., doing business as Avanti Furniture ("Avanti Furniture," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit our website at avantifurniture.net (the "Site"), fill out a form, request a quote, chat or text with us, apply to our Trade Program, shop with us online or in our showroom, call or email us, or otherwise interact with us. "Personal information" means information that identifies you or that can reasonably be linked to you.

Questions? Email info@avantifurniture.net or call (954) 358-6900.

Summary

  • We collect the information you give us, such as your name, phone number, email, address, and messages. We also collect information automatically when you browse, using cookies and similar tools from Shopify, Google, Microsoft, and other providers described below.
  • We use it to answer your questions, prepare quotes, process and deliver orders, run our Trade Program, keep the Site secure, understand how the Site is used, and measure our advertising.
  • We send marketing emails (other than reminders about a checkout you started), marketing calls, and marketing text messages only if you opt in. Consent is never a condition of purchase.
  • We do not sell personal information for money. We do use Google advertising and analytics tools and Microsoft Clarity. Some state laws may treat our use of these tools as a "sale" or "sharing" of personal information, or as "targeted advertising." You can limit this by contacting us, using Global Privacy Control, and using browser and Google opt-out tools. Each covers different tools, and some tracking can only be blocked in your browser (see "Sale," "sharing," and targeted advertising).
  • We do not sell, rent, or share mobile phone numbers or text-messaging opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. See Marketing calls and text messages, including how Google's tags may collect phone numbers in coded form to measure our own ads.
  • You can ask to see, correct, or delete your information, or opt out of "sale," "sharing," and targeted advertising, by emailing or calling us.

Who we are

Avanti Furniture is the business name of Lems Style Corp., a modern Italian furniture retailer with a showroom in Weston, Florida. We serve customers throughout South Florida, including Broward, Miami-Dade, and Palm Beach counties. Lems Style Corp. (Avanti Furniture) decides how and why the personal information described in this policy is used. Our online store runs on Shopify's e-commerce platform.

Information we collect

Information you give us

  • Contact details, such as your name, email address, phone number (including a mobile number), and postal, delivery, or billing address.
  • Business and professional details, if you apply to our Trade Program or request a quote for a business. This includes your business or company name, your business address, and professional memberships such as ASID, AIA, NCID, or CCIDC.
  • Inquiry, quote, and project details, such as your messages and comments, the products and options you are interested in, special or detailed requests, and any files you choose to send us (for example, photos, floor plans, or room measurements).
  • Communications, such as your live chat messages, text messages, and emails, notes our staff make about phone calls, and any other information you choose to share with us. If we ever record a phone call, we will tell you at the start of the call.
  • Order information, such as the products you buy, your delivery and billing addresses and contact details, delivery or installation instructions, payment confirmation, and your order history. Card numbers you enter at our online checkout go to Shopify and its payment processors.
  • Account information, if you create an account, such as your name, email address, saved addresses, order history, and communication preferences.
  • Marketing preferences and consent records, such as whether you agreed to receive marketing emails or marketing calls and texts, the email address or phone number you gave, when and where you gave consent, the consent wording you agreed to, and any requests to opt out.

You can choose not to give us some information. If you don't give it, we may not be able to answer your inquiry, prepare a quote, or complete an order.

Information collected automatically

When you use the Site, we and our service providers automatically collect some information using cookies, pixels, tags, scripts, and similar technologies (see Cookies, analytics, and similar technologies). This includes:

  • Device and connection information, such as IP address, browser type and settings, device type, operating system, language, and screen size.
  • Approximate location, such as city, state, or country, based on your IP address. We do not collect precise geolocation through the Site.
  • Browsing and shopping activity. This includes the pages and products you view, searches you run on the Site, the page that referred you, and the date and time of your visit. It also includes items you add to or remove from your cart, checkout steps, scrolling, form interactions, and clicks on buttons and links, such as "Request for quote," "Add To Quote," our phone number, our email address, and map links.
  • Session recordings and heatmaps, such as mouse movements, clicks, taps, and scrolling on our pages (through Microsoft Clarity).
  • Cookie and advertising identifiers, such as identifiers stored in cookies and, if you arrive by clicking a Google ad, information about that ad click.
  • Contact details you type into forms. Google's tags on our Site are set to automatically detect email addresses, phone numbers, and addresses that you type into forms on our Site and send them to Google in coded (hashed) form (see Google Ads, conversion tracking, and call tracking).

Information from other sources

  • Shopify and Shop. Shopify gives us information about orders, checkouts, and store activity. If you sign in with Shop, Shop shares your name and email address with us.
  • Our previous website and earlier sales records. When we moved our online store to Shopify in 2024, we transferred customer and purchase records from our previous website and earlier sales. These records include names, contact details, and products purchased.
  • Other sales channels and AI shopping services. If you buy from us through a service such as the Shop app or an AI shopping assistant, that service shares your order details with us, such as your name, email, phone number, and address.
  • Payment processors, which may tell us whether a payment went through, give us billing information, and share the results of fraud checks.
  • Financing providers (Synchrony and Wells Fargo), which may give us the information needed to complete a financed purchase (see Financing).
  • Advertising and analytics providers, such as Google and Microsoft. They give us reports about how people find and use our Site and respond to our ads, including calls to our phone number from our Google ads.

How we collect information

Pop-up contact form

When you visit the Site, a pop-up form may appear. It asks for your full name (optional) and your phone number, email address, and a message (required). It also has two optional checkboxes, which are not checked in advance. As of the effective date of this policy, they read:

  • "Yes, email me new arrivals, offers and events from Avanti Furniture. Unsubscribe anytime."
  • "Yes, text & call me with recurring offers from Avanti Furniture at this number (may be automated). Not required to buy. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. Privacy Policy: avantifurniture.net/policies/privacy-policy"

You can send the form without checking either box. Hulk Form Builder (HulkApps) provides the pop-up form. HulkApps stores your submission on its systems, makes it available to us, and may add your contact details to our Shopify customer list. After you submit the form, you are taken to our thank-you page, and Google Analytics and Google Ads record that visit to measure our advertising. Google's tags may also detect the email address and phone number you type into the form (see Google Ads, conversion tracking, and call tracking). The pop-up appears after you have spent some time on the Site or scrolled part of the way down a page. After it has been shown, we set a small cookie so it doesn't keep reappearing. It may appear again after about a week, or after about a year if you submitted the form.

Website contact forms

The contact forms on our home page, Contact page, and Interior Design page ask for your name, email address, phone number, and a comment. Shopify provides these forms and sends the submissions by email to our store's contact inbox (info@avantifurniture.net). hCaptcha protects them from bots (see Maps, security, and other embedded tools).

Trade Program applications

Interior designers, architects, and other trade professionals can apply to our Trade Program. The application asks for your business name, first and last name, street address, city, state, ZIP or postal code, country, mobile number, and email address. You can also list professional memberships (ASID, AIA, NCID, CCIDC, or other) and add comments. We use this information to review your application, contact you about the program, manage our working relationship, and track and pay any commissions. If we pay you commissions, we will ask for the payment and tax information we need (such as a Form W-9) and tell you a secure way to send it. Please do not send it through our Site forms or chat. Hulk Form Builder (HulkApps) also provides the Trade Program form. After you submit it, you are taken to our thank-you page, which Google Analytics and Google Ads record to measure our advertising. Giving us your mobile number on this form does not sign you up for marketing calls or texts.

Quote requests

Many of our products are priced by quote. When you click "Request for quote," a two-step form collects:

  • the products and options you are interested in;
  • your notes, such as special or detailed inquiries;
  • your contact information, such as your first and last name, email address, phone number, company name, and address.

You can also send us photos or floor plans by email or through our live chat. O:Request a Quote (Omega / Quote Snap) handles quote requests. It stores your request on its systems, makes it available to us, and may add your contact details to our Shopify customer list. Google Analytics and Google Ads record clicks on "Request for quote" and "Add To Quote" and the submission of a quote request so we can measure our advertising.

Live chat (Shopify Inbox)

Our Site offers live chat through Shopify Inbox. When you chat with us, we collect your messages and anything you include in them. Chat may ask you to sign in, or to give your name and email address, so we can identify you and reply, including by email if you leave the Site. If you sign in with Shop, Shop shares your name and email address with us. Chat may also show our staff information about your visit, such as the page you are viewing or the items in your cart.

Our staff answer chat messages. We have not turned on Shopify's AI chat agent or its AI-suggested replies. If we turn them on, we will update this policy. Chat conversations are recorded and stored. We and Shopify can see them, and Shopify uses them to provide and improve its services. By using chat, you agree that your messages will be recorded, stored, and seen by us and Shopify as described here. Please do not share payment card numbers, Social Security numbers, or other sensitive information in chat.

Customer-service texts

Texts we send in reply to your own questions, or about your quote or order, are customer-service messages. Unless you have agreed to receive marketing calls and texts, they will be limited to your request or order and will not include promotions or offers. We send marketing texts only if you have given consent as described in Marketing calls and text messages.

Online orders and checkout

We sell most of our products by quote or in our showroom, but online checkout is available for some items. At checkout, you give your name, email address, phone number, shipping and billing addresses, and payment details. Shopify provides checkout. Shopify and its payment processors handle your payment details. If you pay with Google Pay, Google handles them too. We do not receive or store your full card number.

If you start checkout but don't finish, we may still keep the information you entered and may email you a reminder about your cart. To stop cart reminders, use the unsubscribe link in the email or contact us. If you give a mobile number for order updates, Shopify may text you order and shipping updates.

Customer accounts and Sign in with Shop

Creating an account is optional. Shopify hosts our customer accounts. You can sign in with your email address and a one-time verification code, or with Shop. Your account holds information such as your name, email address, saved addresses, order history, and communication preferences. When you sign in, you can choose to receive marketing emails by checking "Email me with news and offers." That box is not checked in advance.

Other sales channels and AI shopping assistants

Through Shopify, our products may appear in other places where you can shop or browse, such as the Shop app, Google (including Google Shopping and YouTube), and AI shopping assistants such as Microsoft Copilot and Meta AI. Our store also supports Shopify's tools for AI shopping assistants. These tools let an AI assistant that you choose to use search our catalog, build a cart, start a checkout, and look up orders for you. If you shop with us through one of these services, it receives your order details (such as your name, email address, phone number, and address) and shares them with us through Shopify. Its own privacy policy and terms govern how it handles your information.

Financing

We offer financing through third-party lenders, Synchrony and Wells Fargo. Our Financing page links to their websites, where you apply directly. We do not collect credit applications, Social Security numbers, or bank account numbers on our Site. The lender's privacy notice governs the information you give the lender. If you use financing, the lender may share with us the information needed to complete your purchase, such as whether you were approved, your available credit, and account or transaction details.

Showroom visits, phone calls, and email

When you visit our showroom, call us, or email us, we collect the information you give us. This may include your name, contact details, and delivery address; the products you are interested in or buy; project and design details; payment information; and delivery or installation instructions. We keep records of showroom and phone sales in the systems we use to run our business, which may include Shopify, including Shopify's Point of Sale system. If you call us after clicking one of our Google ads, Google may record details of the call to measure our ads (see Google Ads, conversion tracking, and call tracking).

How we use information

  • To respond to you: answer your inquiries, chats, calls, texts, and emails.
  • To prepare quotes and follow up on them.
  • To sell, deliver, and support our products: process payments; arrange delivery and installation; handle returns, warranty claims, and service requests; and keep purchase records.
  • To manage accounts and your preferences.
  • To run our Trade Program: review applications, work with trade professionals, and pay commissions.
  • To help complete financed purchases with our financing providers.
  • To send marketing, such as emails, calls, and texts about new arrivals, promotions, and events, but only if you have opted in (apart from reminders about a checkout you started).
  • To advertise and measure our advertising: show ads for our products through Google and measure which ads lead to visits, quote requests, calls, and orders.
  • To understand and improve the Site using analytics, session recordings, and heatmaps.
  • To protect our Site and customers: block spam and bots, prevent fraud, and keep our systems secure.
  • To keep records of consents and opt-outs and to honor your choices.
  • To comply with the law: meet tax and accounting rules, respond to lawful requests, enforce our rights, and resolve disputes.
  • For a business transaction, such as a sale, merger, or reorganization of our business.
  • For other purposes that we describe when we collect the information or that you agree to.

Marketing emails

Apart from reminders about a checkout you started but did not finish, we send marketing emails only to people who opt in. You can sign up by checking the email box on our pop-up form, by checking "Email me with news and offers" when you sign in to your account, or wherever else we offer the option. Sending us an inquiry, quote request, or chat message does not by itself sign you up for marketing emails.

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us. We will process your request within 10 business days. After you unsubscribe, we may still send you non-marketing emails about your quotes, orders, deliveries, or account. We do not sell, rent, or give the email addresses of people who have unsubscribed to anyone for their own use. Service providers that process data for us, such as Shopify and, for measuring our own ads, Google, may still handle them on our behalf.

Marketing calls and text messages

Consent is optional. To receive recurring marketing text messages and calls from Avanti Furniture, check the optional box on our pop-up form. By checking it, you agree to receive recurring marketing text messages and calls from Avanti Furniture at the number you provided, which may be sent using automated technology. Consent is not a condition of purchase. You can buy from us, request a quote, or contact us without agreeing.

  • What we send: offers and messages about our products, new arrivals, promotions, and events.
  • Frequency: message frequency varies.
  • Cost: message and data rates may apply, depending on your mobile plan.
  • Help: reply HELP to any text, email info@avantifurniture.net, or call (954) 358-6900.
  • Opt out: reply STOP to any text. You can also opt out of calls and texts in any other reasonable way, such as telling us during a call, emailing us, or calling us. We will honor your request promptly, and no later than 10 business days after we receive it. After you reply STOP, we may send one final text confirming that you have opted out.
  • Consent records: we keep a record of your consent, including the phone number, the date and time, the form used, and the version of the consent wording shown at that time. When you opt out, we record it and will not send marketing calls or texts to that number.
  • Delivery: carriers are not liable for delayed or undelivered messages.

Customer-service messages. If you text us, chat with us, or give us your phone number with an inquiry, quote request, or order, we may call or text you to respond to that request or about that order. Unless you have agreed to receive marketing calls and texts, these messages will be limited to your request or order and will not include promotions or offers.

Your mobile information is not shared for marketing. We do not sell, rent, or share mobile phone numbers or text-messaging opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. All of the categories of sharing described in this policy exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties. Only the service providers that run our messaging program and store our consent records for us, such as our form provider, our text-messaging platform, and our website agency, process it, and only on our behalf.

Phone numbers and Google ad measurement. Separately from text messaging, Google's tags on our Site are set to automatically detect email addresses, phone numbers, and addresses that you enter at checkout, save in your account, or type into forms on our Site (such as our pop-up, contact, quote, and Trade Program forms). The tags send them to Google in coded (hashed) form so we can measure our own ads (see Google Ads, conversion tracking, and call tracking). For this measurement, Google's terms treat Google as our service provider. We do not send Google whether you agreed to receive texts.

Cookies, analytics, and similar technologies

Cookies are small files stored in your browser. Pixels, tags, and scripts are small pieces of code that send information about your visit to us or to our service providers. This section explains how we use them on the Site.

We do not currently show a cookie banner. When you first load a page, Shopify sets cookies for essential store functions, analytics, and marketing. The Google and Microsoft tools described below load on our pages and may set their own cookies or use similar technologies. You can control these technologies as described under How to control cookies and tracking.

Types of cookies and technologies we use

  • Essential and functional. These keep the Site, cart, and checkout working, remember your country and language, and help keep the Site secure. Examples include Shopify's _shopify_essential and localization cookies, which last about one year. Our own popupShown cookie lasts about one week (about one year if you submitted the pop-up form) and stops the pop-up form from reappearing.
  • Analytics and performance. These help us understand how visitors use the Site. Examples include Shopify analytics cookies (_shopify_y for about one year, _shopify_s for 30 minutes, and _shopify_analytics for about one year), Google Analytics cookies such as _ga, and Microsoft Clarity cookies such as _clck and _clsk.
  • Advertising and marketing. These help us measure and deliver advertising. Examples include Shopify's _shopify_marketing cookie, which lasts about one year, and Google Ads cookies such as _gcl_au.

For details about Shopify's cookies, see Shopify's cookie list.

Shopify analytics

Shopify, our e-commerce platform, uses its own pixels and cookies to collect information about how you use our store, such as pages viewed, searches, and cart and checkout activity. It uses this information to run the store and give us analytics. Shopify also runs the tracking for our Google & YouTube sales channel (see Google Ads, conversion tracking, and call tracking).

Google Analytics and Google Tag Manager

We use Google Analytics, a web analytics service from Google LLC, to understand how visitors find and use the Site. Google Analytics uses cookies and similar technologies to collect information such as the pages you visit, your time on the Site, searches, device and browser type, approximate location, and the referring website. It also records clicks on our phone number, email address, map links, and "Request for quote" buttons, and automatically measures scrolling, clicks on links to other websites, file downloads, form interactions, and video engagement. We use Google Tag Manager to manage our tags. It loads some of the Google tools described in this policy, including Google Ads tags, as well as Microsoft Clarity. To learn how Google uses this data, see How Google uses information from sites or apps that use its services. To opt out of Google Analytics, use the Google Analytics Opt-out Browser Add-on.

Google signals and advertising features. We have turned on Google signals in Google Analytics and linked our Google Analytics to our Google Ads account. For visitors who are signed in to a Google account and have allowed ad personalization, Google signals lets Google connect activity on our Site with that account for cross-device reporting and advertising. We and third-party vendors, including Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as Google advertising cookies) together to measure and report on ads and site use. You can opt out at Google Ad Settings.

Google Ads, conversion tracking, and call tracking

We advertise with Google Ads and use Google's tags to measure how our ads perform. When you arrive from a Google ad, Google stores information about that ad click in cookies. Google's tags record what you do on the Site, such as viewing products, searching, adding items to your cart, starting checkout, clicking "Request for quote" or "Add To Quote," submitting a quote request, submitting our pop-up or Trade Program form (which takes you to our thank-you page), and calling us. This shows us which ads lead to results.

  • Customer information for ad measurement. Through our Google & YouTube sales channel, we allow Google to receive certain customer information, such as your email address, phone number, name, and address, when you enter it at checkout or it is saved in your signed-in account. In addition, the Google Analytics and Google Ads tags on our Site are set to automatically detect email addresses, phone numbers, and addresses you type into forms on our Site (such as our pop-up, contact, quote, and Trade Program forms) and send them to Google when you submit a form, load a page, or complete an action we measure. Google uses this information to match activity on our Site to its ads and measure our advertising, features sometimes called "enhanced conversions" or "user-provided data collection." The information is generally converted into a coded (hashed) form before it is sent or used for matching.
  • Call tracking. If you reach the Site from a Google ad, Google may show you a Google forwarding number instead of our regular number. If you call that number, Google receives call details, such as the time and length of the call and your area code, and reports them to us to measure our ads.
  • Ads on other websites. Our Google Ads tag loads on every page and our Google Analytics is linked to Google Ads, so information about your visit can be used to build audiences and show our ads to people who have visited our Site. Third-party vendors, including Google, may use cookies to show ads based on your past visits to our Site or other websites.

You can opt out of personalized advertising from Google at Google Ad Settings. You can opt out of personalized ads from many participating companies on the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page. The Google Privacy Policy describes how Google uses information.

Microsoft Clarity (session recording)

We use Microsoft Clarity to see how you use and interact with the Site through behavioral metrics, heatmaps, and session replay. Clarity records things like mouse movements, clicks, taps, scrolling, and the pages you visit. This helps us find problems and improve the Site and our marketing. Clarity captures this usage data using first- and third-party cookies and other tracking technologies. By continuing to use the Site, you agree that your interactions with our pages may be recorded this way. According to Microsoft, Clarity session recordings are generally kept for up to 30 days. For more about how Microsoft collects and uses data, see the Microsoft Privacy Statement.

Maps, security, and other embedded tools

  • Google Maps. Our home page and some location pages include an embedded Google Map. When the map loads, Google receives your IP address and browser information and may set cookies.
  • hCaptcha. hCaptcha, a bot-detection service from Intuition Machines, Inc., protects our Shopify contact and account forms. hCaptcha collects device and interaction information, such as your IP address, browser details, and how you interact with the form, to tell people from bots. See the hCaptcha Privacy Policy.
  • Content delivery and security networks. Some Site code and fonts load from other providers, such as Shopify's content delivery network, jQuery's content delivery network (code.jquery.com), and Cloudflare (cdnjs.cloudflare.com). The Site is also delivered through Cloudflare's network. These providers receive your IP address and browser information when pages load and may collect technical error and performance reports.

How to control cookies and tracking

  • Browser settings. Most browsers let you block or delete cookies, including third-party cookies. If you block essential cookies, the cart, checkout, or other features may stop working.
  • Google tools. Use the Google Analytics Opt-out Browser Add-on and Google Ad Settings (links above).
  • Industry opt-outs. Use the NAI and DAA opt-out pages (links above).
  • Global Privacy Control. See Do Not Track and Global Privacy Control below.
  • Ask us. Contact us to opt out of the "sale" or "sharing" of your personal information and of targeted advertising. See How to opt out for what this covers and its limits.

Cookie choices apply only to the browser and device where you make them. You may lose them if you clear your cookies.

How we share information

We share personal information only as described in this policy.

Service providers

Our service providers process personal information on our behalf to help us run our business. They include:

  • Shopify, which hosts our online store. It provides checkout (including payment processing), customer accounts, contact forms, Shopify Inbox live chat, order and shipping notifications, analytics, and store automation tools such as Shopify Flow. See Shopify's Consumer Privacy Policy.
  • Payment processors, which process payments made at our online checkout or in our showroom.
  • Form and quote apps: Hulk Form Builder (HulkApps), which runs our pop-up form and Trade Program application; O:Request a Quote (Omega / Quote Snap), which runs our quote requests; and Powerful Form Builder, a form app installed in our store.
  • Messaging and chat providers: Shopify Inbox, and any email or text-messaging service we use to reply to you or to send messages you have agreed to receive.
  • Analytics and site-improvement providers: Google (Google Analytics and Google Tag Manager) and Microsoft (Clarity).
  • Security and technical providers, such as hCaptcha (bot protection), Cloudflare, and other content delivery networks.
  • Delivery and installation companies, which we hire to deliver and set up furniture. They receive the information they need to do this, such as your name, delivery address, phone number, and delivery instructions.
  • Data management and AI assistant tools that our team uses to manage store data. Examples are Matrixify (data import and export) and AI assistant tools connected to our Shopify store, such as Anthropic's Claude through a Shopify connector.
  • Our website and marketing agency, which helps us manage our Shopify store and may receive store notifications, form submissions, and chat notifications.
  • Professional advisers, such as accountants, lawyers, and insurers, when needed.

Advertising and analytics partners

Google receives information about your use of the Site through Google Analytics, Google Ads, and our Google & YouTube sales channel, including the customer contact details used for ad measurement described above. Microsoft receives information through Clarity. Google and Microsoft may use information that their own cookies and tags collect on our Site, such as browsing activity, cookie identifiers, and IP address, for their own purposes under their own privacy policies, such as improving their services and, for Google, personalizing ads. The coded (hashed) contact details described in Customer information for ad measurement are sent so Google can measure our own ads. For these features, Google's terms treat Google as our service provider, processing that information on our behalf. See "Sale," "sharing," and targeted advertising.

Other sharing

  • Financing providers. If you apply for financing, you give your information directly to Synchrony or Wells Fargo. We may share order details with the lender to complete a financed purchase.
  • Sales channels and AI shopping services you use. If you shop with us through the Shop app, Google, an AI shopping assistant, or another channel, we exchange order information with that service through Shopify.
  • Shopify for its own purposes. If you use Shop or Sign in with Shop, Shopify uses your information under its own privacy policy. Shopify may also use some information for its own purposes, such as providing and improving its services and preventing fraud, as its Consumer Privacy Policy describes. If that feature is turned on for our store, Shopify may also use information about your interactions with our store and other Shopify stores for its own analytics, personalization, and advertising services. You can opt out of Shopify's own use of your information through Shopify's privacy portal.
  • Google Maps and other embedded content, as described above.
  • Legal and safety. We may disclose information when we believe the law, a subpoena, or other legal process requires it, or to protect the rights, property, or safety of Avanti Furniture, our customers, or others.
  • Business transfers. If we are involved in a merger, acquisition, financing, reorganization, or sale of all or part of our business, personal information may be transferred as part of that transaction.
  • With your consent or at your direction.

We do not give your personal information to other companies so they can send you their own marketing.

"Sale," "sharing," and targeted advertising

We do not sell personal information for money, and we do not rent or sell customer lists. However, some U.S. state privacy laws define "sale," "sharing," and "targeted advertising" broadly. Under those laws, the terms can include letting advertising and analytics companies collect information on a website for their own purposes, even when no money changes hands. We use Google Analytics (including Google signals), Google Ads (including our Google & YouTube sales channel), and Microsoft Clarity as described above. So under those laws, some of what we disclose to Google and Microsoft may count as a "sale" or "sharing" of personal information, or as "targeted advertising."

The categories of personal information that may be involved are:

  • Identifiers, such as cookie and advertising identifiers and IP address. Hashed contact details used for Google ad measurement (name, email address, phone number, and postal address) may also be involved.
  • Commercial information, such as products you view, add to your cart, or check out.
  • Internet or other electronic network activity, such as pages viewed, searches, clicks, and session interactions.
  • Approximate location based on your IP address.

The main recipients are advertising and analytics providers, currently Google and Microsoft. Shopify also collects information through its code on our Site and may use some of it for its own purposes under its own privacy policy (see Other sharing). We do not sell or share the personal information of consumers we know to be under 16.

How to opt out

  • Contact us. Email info@avantifurniture.net with the subject line "Opt out of sale/sharing," or call (954) 358-6900. Tell us the email address and phone number you use with us. We will mark your customer record in Shopify as opted out of the sale and sharing of personal information. Shopify is designed to use that setting to limit some of the data sharing it manages for us, which may include customer information shared through our Google & YouTube sales channel. It does not stop the Google Analytics, Google Ads, or Microsoft Clarity code installed directly in our website, including the Google tags' automatic collection of information you type into our forms, because that code runs in your browser. We will also tell you how to block those tools in your browser.
  • Use Global Privacy Control in a browser that supports it (see the next section, including its limits).
  • Use the cookie and advertising controls described in How to control cookies and tracking.

Cookie-based tools work at the level of your browser and device, so you may need to set your choices on each browser and device you use.

Do Not Track and Global Privacy Control

Do Not Track. Some browsers send "Do Not Track" (DNT) signals. There is no common standard for responding to them, and our Site does not currently respond to DNT signals.

Global Privacy Control (GPC). GPC is a browser setting that tells websites you want to opt out of the sale or sharing of your personal information. Shopify, our e-commerce platform, offers privacy settings designed to treat a GPC signal as a request to opt out of sale, sharing, and targeted advertising for some of the tracking it manages, for visitors from certain U.S. states. Where Shopify can connect your browser to a customer account, it is designed to apply the opt-out to that account too. We have not confirmed which of our tools a GPC signal actually stops on our Site, and it may not stop our Google & YouTube sales-channel tracking.

Some tools are installed directly in our website and are not connected to Shopify's privacy tools. These include the Google Analytics, Google Tag Manager, and Google Ads tags, and Microsoft Clarity, which loads through Google Tag Manager. A GPC signal will not reliably stop them. Please do not rely on GPC alone: to make your opt-out as complete as possible, also contact us and use the browser controls described above. Learn more about GPC at globalprivacycontrol.org.

Your choices and rights

Some U.S. state privacy laws give residents rights over their personal information. Whether or not your state's law applies to us, we offer the following rights to all U.S. residents, subject to the exceptions the law allows:

  • Access: ask what personal information we have about you and how we use and share it, and get a copy.
  • Correct: ask us to fix inaccurate information.
  • Delete: ask us to delete personal information we have about you.
  • Portability: ask for a copy of your information in a commonly used electronic format.
  • Opt out: tell us not to "sell" or "share" your personal information or use it for targeted advertising (see above).
  • Withdraw consent: stop marketing emails, calls, or texts at any time.
  • Appeal: ask us to reconsider if we decline your request.

How to make a request

  • Email info@avantifurniture.net with the subject line "Privacy Request."
  • Call (954) 358-6900.
  • Write to Lems Style Corp. dba Avanti Furniture, Attn: Privacy, 111 Weston Road, Weston, FL 33326.

If you have an account, you can also review and update your name, addresses, and communication preferences by signing in.

Verification. To protect your information, we verify your identity before acting on a request. We usually do this by matching information you give us, such as your email address, phone number, or order details, to our records. We may also ask you to confirm the request from your email address or phone number. We do not need to verify opt-out requests, but we may ask for information to find your records.

Authorized agents. You may have someone else make a request for you. We will ask the agent for proof that you authorized them, and we may ask you to verify your identity with us directly.

Timing. We aim to respond within 45 days. If we need more time, we will tell you why and may take up to 45 more days. If a state law that applies to us sets a different deadline, we will meet that deadline.

Appeals. If we decline your request, you can appeal by replying to our decision or by emailing us with the subject line "Privacy Appeal." We aim to respond in writing within 45 days, or sooner if the law requires. If we deny your appeal, you may contact your state attorney general.

No discrimination. We will not deny you goods or services, charge you a different price, or give you a different level of service because you used your privacy rights.

Limits. We may keep some information when the law requires or allows it, for example to complete a pending order or delivery, honor a warranty, meet tax and accounting rules, keep records of your marketing opt-outs, or resolve disputes.

Summary of your other choices

  • Marketing emails: use the unsubscribe link or contact us.
  • Marketing calls and texts: reply STOP, or tell us in any other reasonable way.
  • Cookies and tracking: use your browser settings, the Google and industry opt-out tools, and GPC.
  • Account: you can shop and request quotes without an account, and you can ask us to delete your account.

California privacy notice

  • Information we collect and share. See Information we collect for the categories of personal information we collect, and How we share information for the categories of third parties we share it with.
  • Reviewing and correcting your information. You can review and request changes to your information as described in How to make a request.
  • Do Not Track. Our Site does not respond to DNT signals. See Do Not Track and Global Privacy Control.
  • Tracking by other companies. When you use our Site, other companies may collect personal information about your online activities over time and across different websites. These include Google (Google Analytics and Google Ads), Microsoft (Clarity), and Shopify.
  • Your rights. California residents can use the rights and opt-out choices described in Your choices and rights.
  • Direct marketing by others ("Shine the Light"). We do not disclose personal information to third parties for their own direct marketing purposes. To ask about our practices, email info@avantifurniture.net.
  • Changes and effective date. See Changes to this policy and the effective date at the top of this policy.

Nevada privacy notice

Nevada law gives residents the right to tell a website operator not to sell certain "covered information." Under NRS 603A.333, a "sale" is an exchange of covered information for money. We do not sell covered information in this way.

You can still send a request telling us not to sell your covered information in the future. Email our designated request address, info@avantifurniture.net, with the subject line "Nevada Do Not Sell Request," or call (954) 358-6900. We will verify your request and respond within 60 days.

Nevada law also requires this notice to cover the information we collect, who we share it with, how you can review and change it, whether other companies track you, how we announce changes, and our effective date. Those details are in the other sections of this policy.

Children's privacy

Our Site is intended for adults. We sell children's bedroom furniture, but we market those products to parents and other adults, and the Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, please contact us and we will delete it. We do not knowingly sell or share the personal information of anyone under 16.

Sensitive information

You enter payment card details into Shopify's checkout, and Shopify and its payment processors handle them. Trade Program members who earn commissions give us payment and tax details separately, as described in Trade Program applications. Apart from that, we do not ask for sensitive information through our Site, such as Social Security or other government ID numbers, financial account numbers, precise geolocation, health information, or biometric data. Please do not include this kind of information in forms, uploads, chats, texts, or emails. We do not sell sensitive personal data, and we do not use sensitive information to infer characteristics about you.

How long we keep information

  • Inquiries, quote requests, and chats: as long as needed to respond, follow up, and keep a record of our dealings with you. These records are kept in the tools that hold them, such as Shopify Inbox, Hulk Form Builder, O:Request a Quote, and our email, and we delete them when we no longer need them.
  • Purchase and customer records, including records from our previous website and earlier sales: as long as they are useful for delivery, service, warranty, repeat orders, and customer support, and as long as tax, accounting, and legal purposes require. This can be many years.
  • Accounts: while your account is active, or until you ask us to delete it.
  • Trade Program records: for the length of our relationship, and afterward as needed for commission, tax, and accounting purposes.
  • Marketing consent and opt-out records: for at least four years after your last message from us or your opt-out, so we can show that we respected your choices.
  • Analytics and session data: for the periods set in those services and the cookie lifetimes described above (see Microsoft Clarity (session recording)).

When we no longer need information, we delete it or remove the details that identify you.

How we protect information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. Our online store runs on Shopify, which is certified as compliant with the Payment Card Industry Data Security Standard (PCI DSS). Our Site uses encrypted (HTTPS) connections. We limit access to personal information to the people and service providers who need it. No website, transmission, or storage system is completely secure, so we cannot guarantee security. If a data breach affects your personal information, we will notify you as the law requires.

Where information is processed

Avanti Furniture is located in Florida, United States, and we mainly serve customers in the United States. Our service providers, including Shopify, Google, Microsoft, and our app providers, may store and process personal information in the United States, Canada, Singapore, and other countries where they or their own providers operate. Privacy laws in those countries may differ from the laws where you live.

Visitors from outside the United States

Our Site and online store are intended for customers in the United States. If you contact us or buy from us from outside the United States, your information will be transferred to and processed in the United States. If you are in the European Economic Area, the United Kingdom, or Switzerland:

  • Legal bases. We rely on these legal bases: to perform a contract with you, or to take steps you ask for before entering one (such as quotes and orders); our legitimate interests, such as responding to inquiries and keeping the Site secure; your consent, such as for marketing emails, calls, and texts; and to meet legal obligations, such as keeping tax records.
  • Your rights. You may have the right to access, correct, or delete your information, to restrict or object to how we process it, to data portability, and to withdraw consent at any time. You can also complain to your local data protection authority.
  • Transfers. Where required, transfers are protected by recognized safeguards used by our service providers, including Shopify. These include the European Commission's Standard Contractual Clauses and their UK equivalent.
  • Cookies. We do not currently show a cookie consent banner, and our analytics, advertising, and session-recording tools load without first asking for your consent. You can block them with the tools described in How to control cookies and tracking, and you can contact us with any questions or concerns about our use of these tools.

Links to other websites

Our Site links to websites and services that we do not control, including:

  • SeatingMyWay, which provides our "Design Your Chair!" configurator;
  • avantiwindowtreatment.net, for window treatments and wallpaper;
  • our Facebook, Instagram, and Pinterest pages, and Google search and review pages;
  • share buttons for Facebook, X (Twitter), Pinterest, and LinkedIn on our product and blog pages;
  • our financing providers, Synchrony and Wells Fargo.

Information you give on those sites is governed by their own privacy policies and terms, not by this policy. Our links to Facebook, Instagram, and Pinterest, and the share buttons for Facebook, X (Twitter), Pinterest, and LinkedIn on our product and blog pages, are ordinary links. We have not installed Facebook, Instagram, Pinterest, X, or LinkedIn tracking pixels on our Site. Please review the privacy policy of any site you visit.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices, the tools we use, or the law. We will post the updated policy on this page with a new "Last updated" date. If we make material changes, we will also post a notice on our Site and, where appropriate, email you before the changes take effect. If a change would let us use personal information we already have in a materially different way than this policy describes, we will ask for your consent where the law requires it.

Contact us

If you have questions about this policy or want to make a privacy request, contact us: